Interactive Contactless Installation for the Launch of the Ford EcoSport
An Immersive Digital Experience at the Heart of Paris-Orly Airport
To mark the launch of the Ford EcoSport, Ford commissioned me to create an innovative interactive installation for a street marketing campaign at Paris-Orly Airport. The goal was to captivate travelers with an immersive digital experience, showcasing the new SUV's features in an engaging and contactless way.
An Intuitive and Secure 360° Configurator
The installation featured an interactive 360° configurator, allowing users to virtually explore the interior and exterior of the Ford EcoSport. Through a touchless interface, visitors could freely navigate around the vehicle, explore its features, and customize certain elements—all without having to touch the screen, ensuring a hygienic and modern experience.
Advanced Technologies for Total Immersion
The configurator integrated cutting-edge technologies to provide a seamless and immersive user experience:
Intuitive navigation:
Users could explore the vehicle from all angles, zoom in on specific details and access enriched information on technical specifications.
Real-time personalization:
Ability to change body color, rims and other options to visualize different vehicle configurations.
Multi-device compatibility:
Although designed for a large screen at the airport, the configurator was also accessible from mobile devices, allowing for continuity of the experience outside the event venue.
Results and Positive Feedback
This interactive installation generated significant interest among travelers, providing Ford with increased visibility and an innovative way to showcase the EcoSport. Feedback highlighted the experience's fun and informative nature, reinforcing Ford's image as a brand focused on innovation and customer experience.